Though falling snow and cold temps keep plaguing New York, Dedon’s new Manhattan showroom offers a little slice of the summer season. The luxury outside furniture manufacturer—regarded for its sophisticated teak and woven fixtures—unveiled it’s new sun-stuffed five, six hundred-rectangular-foot area at the D&D constructing the previous day.
The showroom, designed through the Copenhagen-based studio (and familiar Dedon collaborator) GamFratesi, features a minimum white palette with shingle-blanketed accessory walls that cleverly define the gap. These factors showcase fixtures vignettes for Dedon staples such as the womblike NestRest and the large Orbit daybed. But GamFratesi allowed the showroom’s beneficent wraparound home windows to be the celebrity of the display and, coupled with umbrellas and planters, make space feel like a sunny poolside retreat.
Though Dedon released its first permanent New York outpost nearly a decade ago (on every other ground of the D&D Building), the new showroom marks the German employer’s maximum big push in the marketplace to date. Said organization CEO Jan van der Hagen in a declaration, “The scale and scope of our new area inside the D&D Building let in us to provide New York’s vibrant community of trade specialists with a richer Dedon revel in than ever earlier than.”
The showroom, starting, additionally presented a sneak peek of the Dedon services to launch at Salone del Mobile this spring, which include updates to bestsellers and new collections by using GamFratesi, Werner Aisslinger, and Barber & Osgerby.