Sofa Club: How to Start an Online Furniture Store and Make Money

Sofa Club has been in business for over a year now and has had a few hundred customers buy from their store at Several media outlets have also interviewed them, including Huffington Post and Yahoo Finance. Sofa Club is an online furniture store that sells over 5,000 pieces a year. They started selling furniture in 2007 and now generate about $50,000 in annual revenue.

In this interview, I speak with David Clements, Founder & CEO of Sofa Club, about how he built his business, what he did to scale the company, and how he managed to generate profits while operating without startup costs. David started Sofa Club because he wanted to buy and sell furniture at a better price and faster than retail stores. He knew the only way to accomplish this was to sell directly to customers.

Today, Sofa Club has over 5,000 customers who shop the site monthly and thousands of customers who buy their furniture every year. A few years ago, I launched Sofa Club as a side project, using the knowledge that I’d gained while working at Amazon. Now it’s grown into a full-time business. This is my story about what it took for me to build a thriving online furniture store from scratch.

Sofa Club

What is sofa club

Sofa Club is an online furniture store that sells over 5,000 pieces a year. They started selling furniture in 2007 and now generate about $50,000 in annual revenue. They are one of the fastest growing companies on Etsy, generating over $6 million in sales in 2015. To achieve success, they have to think outside the box, including selling furniture.

Why should you join the sofa club?

Furniture is an expensive commodity. As a consumer, you’ve probably noticed this yourself, but you’re likely not aware how much furniture costs to buy or build. While a basic sofa set might cost between $3,000 and $6,000, a custom sofa can cost as much as $40,000. The reason furniture is so expensive is because of the high overhead. Designers must design and build a custom sofa, which usually means hiring a team of designers and carpenters. Then they must ship the couch to the customer, which requires a warehouse, shipping services, and storage fees. After the sofa arrives, the customer needs to assemble the sofa, which can take anywhere from 2 to 3 days. Finally, the customer then has to furnish the home with the sofa. A basic sofa set can cost as much as $15,000-$20,000 to buy and build. But, if you’re willing to sell the sofa for about $3,500, you could pocket a profit of $12,000.

What are the benefits of sofa club?

David started Sofa Club because he wanted to buy and sell furniture at a better price and faster than retail stores. He knew the only way to accomplish this was to sell directly to customers. The goal is to offer high-quality furniture at a fraction of the cost of what you can find at a traditional furniture store. Customers pay for their furniture and receive it the same day. Sofa Club has been an enormous success. It’s a great business that allows you to start your online furniture store.

How can I get started with the sofa club?

If you’re thinking of starting an online furniture store, there’s a lot to consider. You have to decide if you’re going to buy the furniture, sell it, or both. You’ll also need to determine how to manage inventory. If you choose to accept the furniture, you’ll need to research how to source and deliver the product. If you decide to sell the table, you’ll need to determine what makes the best profit margin. Sourcing, shipping, and delivery are the key points you’ll need to focus on.

How to join sofa club

He started by renting a storage unit at a local storage facility, costing about $1,000 a month. His goal was to sell furniture on eBay, but this wasn’t easy. So, he took the next logical step and decided to start his own business. To do this, he needed a website, and he knew that he needed a storefront. With the help of a web designer, David created a website, and he started his business by purchasing a small table and chairs on Craigslist.

What is the payment process for the sofa club?

So he started an eBay store and sold his first item in May 2007. This was a great success, so he moved from eBay to Amazon in 2008. He created a listing and waited for someone to buy it. To his surprise, no one bought his listing. He tried again, and still nothing. And then, he pushed for the third time and the fourth time. Finally, in March 2009, someone purchased one of his listings. The transaction went smoothly, and it took less than a week for the item to be shipped. It was a huge relief. Since then, David has made hundreds of thousands of dollars and built a thriving business.

Frequently asked questions about sofa club.

Q: How did the idea of the sofa club come to you?

A: In 2011, I was doing a photo shoot in New York City for my clothing line. It was cold outside, and I was sitting on the curb waiting for a cab when the photographer asked me to be in the shot. I was a little uncomfortable, but I figured it would be okay. After the shoot, I was introduced to a man named Nick. He told me how he wanted to start a business where he could bring models together. He had just lost his job, and he couldn’t afford to pay for a place to host his first party. We decided to start a “safe place” where we could all hang out.

Q: What are the main differences between being an independent model and being a model with a brand?

A: Being a model has become more than just a hobby. I feel like it’s something I’ve dedicated my life to. It’s not about money. It’s about the art.

Q: Do you prefer working as a brand ambassador or an independent model?

A: I love both. I love it when name brands recognize me, but I also enjoy working as an independent.

Q: If you could describe your style in one word, what would it be?

A: Modern glamour.

Q: What’s the biggest misconception about being a model?

A: The biggest misconception is that being a model is glamorous. I do a lot of travel, and for fashion shows, I will be up at 5 a.m. and leave the house at 6 a.m. I don’t get to sleep, and I don’t get to rest. It’s a lot of hard work, and you have to have the right mindset.

Myths about sofa club

1. Sofa clubs are only for the elderly.

2. Sofa Club only operates during the day.

3. Sofa Club only provides a simple breakfast.

4. Sofa Club has no money to spend on advertising.

5. Sofa clubs are located in older adults’ homes.

6. Sofa Club is only interested in selling food.

7. Sofa Club does not like young people.


Sofa Club is an excellent marketplace for those who love to decorate their homes. The main appeal is that it offers a high commission rate for both vendors and affiliates. This is a well-maintained marketplace with a lot of active vendors. While I didn’t have much luck selling in the past, I’m going to try again after taking a closer look at the site. I’ve always wanted to start an online furniture store, but I’ve never had the capital to do so. This could be the perfect opportunity for me to make money online without spending a lot of money on inventory.

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